Graphic Design Office

Content Marketing

Content Marketing builds trust in your company, authority in your field, and loyalty to your brand.

Informational, or "Content" marketing covers a wide range of marketing formats. In fact, any form of marketing that delivers information, in whatever way, shape, or form, is considered "content marketing."

The goal of content marketing for B2B and Professional Service Companies is to provide trending, topical, useful, and relevant information to a specific customer base.

Your company's consistent "gift" of free and useful information builds ...

  • Credibility

  • Authority

  • Trust, and

  • Brand Loyalty

While Content Marketing takes many shapes, its most common form is articles.

 

Content is typically published as ...

  • Newsletters (online and offline)

  • Blogs

  • Case Studies

  • White Papers

  • Articles, and

  • Free Reports (lead-gen)

Tom Coalson at My Construction Copywriter (aka MCC) produces copy for all these formats in offsite construction marketing, and more. CONTACT US for more information on how we can meet your Content Marketing needs.